TERM PAPER There are a number of aspects encompassed by the field of Marketing. Each of these aspects are key elements in the performance of Marketing a product. The concept of Marketing is made up of four "P's;" they are Product, Price, Promotions, and Placement. These elements of products and services or ideas are used to create exchanges that satisfy an individual and or organizational goal. Promotion is the main “communication to the market that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response.� Advertising is a key element to the promotion strategy. The advertising appeal is why consumer wants to buy a product or service. Developing and evaluating advertising appeals is a complex assignment. This is usually the responsibility of the creative people in the advertising agency.
